Philosophy

Mission

In order to encourage people around the world to become fans and to continue to meet their expectations, we must retain an ambition that drives us to perform at the highest level. Our mission, Exceed Fan Expectations, shows our commitment to the ongoing challenge of reaching new heights.

Vision

We do not take our fans for granted. A person only becomes a loyal fan if we create what they love most. We believe that it is very important to encounter the things and places we love in our lives. Our vision is to become A Company That Creates Love.

Values

In order to achieve our mission and vision, we advocate for the following three values: customer first, quality first, and gameplay first. In particular, gameplay first represents the culture of Bandai Namco Online. We, as creators, have our own love for video games and characters.We believe that by converting this love into passion for what we do, we can create love within others.